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Website KEYWORDS, and the Importance of them.

Updated: Feb 5, 2020

Hi Everyone, so today we are talking KEYWORDS and the importance thereof for your SEO (you know that thing we chatted about before; Search Engine Optimizer).

The nitty gritty – keywords are words and phrases that make it possible for people to find your site via search engines. A website that is well optimized for search engines speaks the same language as its potential visitor, so you need to pick the right keywords.

Some basics:

  • Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.

  • Decide on good blend of head and long tail keywords.

  • Use keyword research tools.

  • How many keywords should you use?

  • Images.

I think it will be easier if we use a specific example here, which will give you a better idea. How about “Cat Trees”. Your customer wants a new Cat Tree for their precious furbaby and you have the best cat trees in the whole country. How do you link your cat trees with the customer?

Head keywords are broad, highly competitive and consist of one or two words. So the obvious would be “cat tree”.

Whereas long-tail keywords are longer, less competitive and are more specific, like “cat toy”, “çat tower”, “cat condo”, etc..

Once you have an initial list, then you can look at what potential customers might search for that relates to your business, don’t go overboard here, but try come up with at least a few broader categories like “scratching post”, “cat furniture”, etc..

Make use of keyword research tools, as well as topic and keyword generators they will really give you a much bigger idea. Put all these ideas together and come up with a master list, then narrow it down, which seems a contradiction but you will probably come up with some pretty weird stuff and after really thinking about it will realize some words just won’t work. Ideas pop into your head at 2 in the morning, so keep a notebook by the side of the bed just in case!

Relevance should also be considered. Sure, it might have high traffic, but will it really be forwarding the type of traffic your website needs.

Your end goal is to help your customer find what they are looking for.

Now how many keywords per page on your website? At the bare minimum, one; some pages may have a singular focus that answers only one query. It's much more likely that you'll want to target two or three keywords per page, even if they're just close variations. Any more than four is a bit crowded. Try avoid “stuffing”.

“We sell cat trees. Our cat trees are handmade. If you’re thinking of buying a cat tree, please contact our cat tree specialists at cat trees@example.com.” - stuffing

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph. Next, use that keyword and variations of it, throughout the content. The best practice being using the exact keyword first then use alternate words. Use tower, furniture, condo, instead of tree for example.

The final important addition is images, always ensure your images are given a file name that is relevant to your content, as well as the title (when you move your mouse over the image).

There you have it, how to use keywords 101 - for Cat Tree’s.

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